Zoomph, the social media engagement platform out of Reston, Va., is rolling out several new features for the fall. The biggest new thing from the company that powers giant social media screens at Baltimore Orioles and Washington Wizards, Capitals, and Mystics games is a feature that lets audiences know when their tweet or Instagram post will appear on the big screen.
The giant screens, powered by Zoomph, are where fans using a specific hashtag (for example, at the Orioles, it's #birdlandsocial) can see their messages displayed larger than life. Zoomph also filters the messages so nothing inappropriate gets through. Now, the new feature means that when a fan's message is approved, she'll get a message back to look at the big screen to see her tweet.
The automatic notifications can be customized, says Rachel Lore, Zoomph's senior content strategist, with companies able to "add a call to action, like, 'For more information on our merchandise, visit this website.' It builds engagement with audiences."
Another new feature coming in the next week or two: Zoomph will be rolling out new design customizations for their clients to use on websites, widgets and event displays. "We're building the framework, the template," Lore says. "[Clients will] pick brands, colors…[a little] like having an in-house design team."
Zoomph is also focusing on geolocation, returning to the
New York Marathon this year and teaming up with the New York Road Runners to inspire runners during the race. On the backend, Lore is curious about "how much social noise is happening at each portion of the race." So Zoomph will measure the tweets and Instagrams to find out.
"You can go to a hundred different companies and get one piece—screens, engagement, and so on," says Lore. "We do it all and we do it very purposefully."