Veenome, an indexing and analytics platform for video, has opened a New York office in addition to its Fairfax, Va., location. CEO Kevin Lenane, who cofounded the company in 2011 with David Geller, heads Veenome's sales and marketing office in New York while Geller has remained in Virginia to oversee development and operations for the 10-person company. "D.C. just happens to be where we all lived when we started [Veenome]," Lenane says. "Now, it is easy to find qualified developers [in the District]." He points to the presence of the DoD as one reason D.C. has attracted developer talent.
Veenome's platform takes indexes video from any source and then analyzes it for content, viewability and brand safety (a digital marketing terms that basically means a video won't appear in a place that would be damaging to the brand it represents).
"We target video [advertisements] based on content, on what people are watching," he explains. "The completion rate of an ad [watching a video ad all the way through] increases four times," when ads are targeted to content, not to the people watching them.
Lenane won't disclose exact revenue figures, but says that Veenome's revenue is already three times more than it was last year. "I expect it to be five times as much by the end of the year," he says. The company has about 25 clients, 90 percent of which are in New York or San Francisco. (hence the new New York digs). In September, Veenome also partnered with
DoubleVerify, which netted 10 new clients.
Jonesing to work on video analytics? Veenome is hiring a
Python developer.