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Innovation & Job News

Organic juice company officially launches at Union Station

Tasty6, a new cold-pressed, organic juice production company out of Kensington, Md., officially launched Tuesday. The company, which was cofounded by Vincent Renner, Alvaro Roche and Alonso Roche, has been selling its products in "soft-launch mode" for three weeks at the outdoor market at Union Station. The juice will also be available at Washington Kastles tennis matches.

The seven varieties of juice aren't just designed for their tasty flavors. "Tasty6 is based on the Ayurvedic [principle] of six different tastes," Renner explains, "Sweet, salty, sour, bitter, pungent and astringent. They are very balanced." For example, the Immunoxer, a green juice, is made of cucumber, kale, spinach, apple, parsley, ginger, lemon and salt. According to Ayurvedic tenets, balancing all six tastes in one product means consumers can reduce cravings for foods containing the missing tastes. "It's a saturating experience."

That is what sets Tasty6 apart from the other juice companies that are springing up in the District, Renner explains. The idea for Tasty6 came to him while in a meditation class at the Chopra center in California in 2008. A few family members' health issues caused him to look "strongly into nutrition and juicing," he says, "and I reached a turning point. There are so many benefits and nutrients in the different juice combinations."

Selling at Union Station has allowed Tasty6 to meet "a varied population," Renner says. "Not just people who practice yoga, but people from all walks of life." And the verdict? "People love the flavors. Eight out of ten people who try it, buy it."

Tasty6 retails for $6.49 per 12 oz. bottle. Renner is rolling out an online option for juice delivery at home next week, and is working on getting Tasty6 in a few yoga studios next month.

Read more articles by Allyson Jacob.

Allyson Jacob is a writer originally hailing from Cincinnati, Ohio, and is the Innovation and Job News editor for Elevation DC. Her work has been featured in The Cincinnati Enquirer and Cincinnati CityBeat. Have a tip about a small business or start-up making waves inside the Beltway? Tell her here.
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