B2B event planning platform
Social Tables is growing—again. The company, which was founded in 2011 by Dan Berger, has been steadily adding clients and personnel to its roster as it rolls out new features in its arsenal of planning tools, including more features for its iOS app.
Since February 2013, the company has
doubled in size to 30 people on staff, and it is still hiring.
The company's customer base--including household names like Forbes, Doubletree, and the Grammy Foundation--has grown exponentially. "In February 2013, there were 400 events created [on Social Tables]," says Claire Harrington, PR manager for Social Tables and one of its recent hires. "In February of this year, 12,000 events were created."
Social Tables is also continuing to add features, including more for the company's iOS app, although Harrington is mum on specifics.
The latest tool, which debuted at the end of March, is a place setting and buffet design feature. "It can be such a headache to communicate your client's vision," Harrington explains. "In the past, people have used Microsoft Word with shapes [to communicate their visions of place settings]. Now we can communicate to all parties without the headache of multiple phone calls." It may seem like a minor detail to a guest whether a napkin should be folded or rolled, but to an event manager, these minutiae are important, and Social Tables
says that the new software should save planners time.
Social Tables is looking to
add to its team of 30 in the roles of business development, sales and account management.