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Innovation & Job News

DIY website platform Easy WebContent adds tool to replace Flash

Easy WebContent (EWC), the DIY website builder from from Arlington and Frederick–based HindSite Interactive, has launched EWC Presenter, a new presentation tool built in HTML 5. The tool, designed for web site owners who want to create complex content without having to learn code, is currently in public beta.

According to Payman Taei, director of operations at HindSite Interactive, Presenter marks the "missing piece" in the suite of DIY design tools for EWC. "It allows users to create presentations, information graphics, animation—any graphic-based visual—with a few clicks," Taei explains. "It lets you bring in the best features and effects from [Adobe] Flash without using Flash."

HindSite is a design firm and until 2008 or so, used lots of Flash in its designs. "Steve Jobs killed our Flash business," Taei says, referring to the Apple iPad's lack of support for the once-popular multimedia platform. The EWC team built Presenter because they couldn't find anything on the market to replace Flash across all platforms. "This tackles the segmentation of the industry," he explains. "The WC3 consortium has approved [HTML5]. We're using technology that's not going anywhere."

The public beta has allowed the EWC team to continually improve Presenter. "We've rolled out new features and new functionality, including six new widgets over the last six weeks," Taei says. The company will be moving to a subscription model over the summer; prices are not yet set but could be either monthly or yearly. Taei anticipates an annual subscription of less than $100 per year.

"We want to simplify the way content is created and the way creators engage with their audience."

Read more articles by Allyson Jacob.

Allyson Jacob is a writer originally hailing from Cincinnati, Ohio, and is the Innovation and Job News editor for Elevation DC. Her work has been featured in The Cincinnati Enquirer and Cincinnati CityBeat. Have a tip about a small business or start-up making waves inside the Beltway? Tell her here.
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