Contactually, a D.C.-based contact management platform, is growing again. The company, which was cofounded in 2011 by
Zvi Band,
Tony Cappaert and
Jeff Carbonella, currently has 27 employees and is hiring salespeople and engineers to grow to a team of at least 50 by year's end. The company is also refining its product based on customer demands.
Originally, the cofounders built the cloud-based relationship management platform for individual and small-team (up to 15 people) use. Now, Cappaert says, "we're trying to build for larger and larger teams." Contactually for larger teams is a result of customers' requests and should be available "in the next few weeks." Teams of 200 to 2,000 will be able to use the product.
In addition to providing larger team access to its platform, Contactually is "beefing up its iPhone and Android presence," says Cappaert. Contactually has always had a mobile presence, but the company is now hiring a mobile engineer to work specifically on the mobile experience. It's also scaling the inside sales team, and hiring account managers, product managers and back-end database engineers.
Contactually is also building in ways for users to quantify their ROI for using the platform, says Cappaert. "The whole goal [of using Contactually] is to stay in touch with your network," he explains. "There was no good way to track the ROI. We want to show [the results] of taking steps and doing activities in the app inself."
Down the road, Contactually may expand internationally, although that's not on the company's roadmap right now. "Our value prop[osition] is universal," Cappaert says. No matter where they are, he says, "people have a need to stay engaged."