Crunchbutton, the start-up that offers legions of hungry college students the ability to buy a sandwich and have it delivered with a single click, is hiring a programmer and a marketing/sales director. The service, which originally started at Yale and then spread to Providence, R.I., has a strong presence at George Washington University and plans to offer service to students and residents in the areas of Georgetown, American and Howard Universities soon.
It all started with a sandwich. "A buffalo chicken sandwich, not unlike the Chicken Madness at Wisey's in Georgetown," explains Crunchbutton co-founder and CEO Judd Rosenblatt. "I was at Yale, and I wanted to be able to order that sandwich by clicking a single button."
Crunchbutton curates menus for potential customers, offering what Rosenblatt calls "the top food at the top restaurants in the community." He believes that when hungry customers are faced with a menu that's too large, they end up ordering something that they don't really want, or something that's just okay. Rosenblatt calls that the "paradox of choice."
Solving the paradox of choice is one way that Crunchbutton distinguishes itself from Seamless and other food delivery sites. The one-click ordering experience is another. "We save your delivery and payment information so you only have to enter it once," Rosenblatt says.
Currently, Crunchbutton features 11 eateries on its site, with 15 – 20 choices per restaurant. "If it's a pizza place, you can choose from five specialty pizzas, plus a make-your-own, five salads, five sides, and five sandwiches," explains Nick Hunter, Crunchbutton co-founder.
If customers have a particular favorite that's not on the list at Crunchbutton, they can suggest that it be added to the menu. And if a particular craving strikes at a certain time, "people can call us or text us to add a favorite item to a restaurant menu on the site [so they can order it right then]," Hunter says.
Crunchbutton is free for users; any delivery fees from restaurants are the same as they would be for phone orders placed.
Allyson Jacob is a writer originally hailing from Cincinnati, Ohio, and is the Innovation and Job News editor for
Elevation DC. Her work has been featured in
The Cincinnati Enquirer and
Cincinnati CityBeat. Have a tip about a small business or start-up making waves inside the Beltway? Tell her
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