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Turkish high-end fashion retailer to open in downtown DC

Sarar will sell tailored clothes for men and women

Sarar, a Turkish-based clothing retailer, plans to open its first store in downtown Washington by late March 2013. The move comes months after Nordstrom announced the opening of its first off-price location across the street.

“We’re not trying to compete with anyone, but we are trying to be the best,” Edina Hepguler, marketing director for Sarar USA, says about the company’s newest location. “It is a tough competition, but we will beat the prices.”

Hepguler says Sarar has an ambitious plan to expand and compete for consumers looking for “high-end clothing at a reasonable price.”

Located at 1742 L St NW, the 2,400-square-foot store will occupy a former camera shop space in the Washington Square building. The store is the company’s 13th in the country.

Hepguler adds that the retailer plans to achieve 16 locations throughout America by the end of 2013.

Sarar started as a modest manufacturing company in Eskisehir, Turkey in 1944. For fifteen years, the company was the main manufacturer for suits sold at Hugo Boss. Although the contract ended ten years ago, Hepguler says it helped the company in launching its own brand. Today, Sarar has stores in more than 49 countries.

Read more articles by Luis Velarde.

Luis Velarde writes about business, investments, real estate, and urban development. His work has appeared in the BBC World Service, Voice of America and others.
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